The Science

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Behind neuroVIZR

A Brief History of Brainwave Entrainment

Image of ancient astronomer Ptolemy, historical reference

Ancient History

By the 2nd century CE

Greek scientist Ptolemy observed how spinning light patterns could produce vivid imagery and euphoria. These early experiments hinted at the mind-altering potential of rhythmic sensory stimulation.

Photograph of W. Grey Walter, pioneer in neurotechnology.

1940s

Relaxation, Focus, and Creativity

British neuroscientist W. Gray Walter took this further, demonstrating how flashing lights synchronize with brainwaves. His pioneering research revealed how entrainment techniques could induce relaxation, focus, and creativity.

Colorful light patterns used in NeuroVIZR sessions

1960s +1970s

Further breakthroughs

Studies on rhythmic drumming and flickering light explored their ability to guide the brain into theta states—unlocking deeper relaxation and introspection.

Individual meditating in serene environment

1980s

Meditation & Focus

Was the creation of the first sound and light devices for home use. These systems combined auditory and visual rhythms to induce meditative and focused states, making brainwave entrainment more accessible.

Vintage or historical neurotechnology equipment reference

2000s

Birth of Brain Entrainment

Brain entrainment technologies expanded but remained bulky and expensive, available only to niche users. These early devices laid the foundation for more advanced, accessible solutions like neuroVIZR.

Conceptual image representing brain health and cognition

2019

Improving Cognitive Health

MIT researchers found that 40Hz gamma frequency stimulation could reduce harmful amyloid plaques in the brain. This breakthrough demonstrated the potential of sensory stimulation for improving cognitive health.

This is the same frequency used for the famous 'binaural beats'.

User experience captured mid-session with NeuroVIZR

2022

neuroVIZR Launched

neuroVIZR’s prototype emerged, combining advanced Light Composer technology with compact design, introducing professional-grade brain engagement to users worldwide.

Individual enjoying NeuroVIZR session on comfortable seating

2023+

The Proof

The neuroVIZR observational study published showed remarkable results. Users experienced reduced stress, improved focus, and enhanced relaxation after just 11 minutes of light and sound sessions.

In 2024, the National Institute on Aging confirmed that light and sound therapy could help remove harmful brain proteins, supporting cognitive health and preventing degeneration. MIT researchers revealed that gamma stimulation preserves the brain’s white matter, enhances neural connections, and reduces inflammation.

NeuroVIZR marketing image showcasing user experience
NeuroVIZR promotional graphic with user and headset

We are at the forefront

As you've read in our history of brainwave entrainment above, the methodologies behind neuroVIZR are supported by centuries of ancient wisdom - but what about science?

Published papers in modern neuroscience shows how light can guide your brain into states of clarity, focus, and relaxation. Since the 1940's scientists have been studying how the interplay of light, sound, and the mind can produce positive effects. The science supporting those claims is constantly emerging.

You can read about some of these supporting studies below.

Scientific Benefits

A significant amount of research, alongside clinical experience, suggests that AVE devices (like neuroVIZR) can increase blood flow to the brain, increase levels of neurotransmitters, help improve symptoms of attention deficit hyperactivity disorder (ADHD), worry, depression, anxiety, insomnia, cognitive impairment, memory, PTSD, as well as improve pain. AVE devices also have been shown to improve physical and academic performance as well as emotional wellness in general.

User immersed in NeuroVIZR experience at event

Reduce Stress in No Time

The neuroVIZR observational study published in 2023 showed remarkable results. Users experienced reduced stress, improved focus, and enhanced relaxation after just 11 minutes of light and sound sessions. Please read the study paper to learn more about the results.

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Boost Cognitive Health

MIT researchers found that 40Hz gamma frequency stimulation — delivered through light and sound — can enhance brain activity in regions linked to attention and memory. This discovery highlights the potential of noninvasive sensory stimulation to support cognitive performance through rhythmic neural engagement.

Explore the breakthrough from MIT

Person wearing the NeuroVIZR headset during a demonstration

Remove Harmful Proteins

A recent MIT study showed that 40Hz light and sound stimulation may activate the brain’s glymphatic system — the pathway responsible for clearing metabolic waste. In Alzheimer’s model mice, this stimulation enhanced cerebrospinal fluid flow and supported the removal of amyloid buildup.
See how the brain clears itself - study here

NeuroVIZR promotional photo with ambient lighting

Enhance Brain Connectivity

In a 2024 EEG study from the Latvian Academy of Music, researchers found that neuroVIZR’s structured light and sound sequences increased brain signal complexity and enhanced inter-brain synchrony during creative collaboration.

These shifts in connectivity patterns—especially in the right hemisphere—are linked to flow states, adaptive thinking, and emotional attunement. It’s one of the first studies to show real-time brain-to-brain effects using AVS technology.

See how shared rhythm shapes brain connection

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Guided by the science

By digesting & testing the data for ourselves, we've been able to develop a device that bridges the gap between light & sound stimulation as a tool for overall brain wellness.


The neuroVIZR device is backed by science and real user feedback, leading a new wave of technology designed to help, not harm.

Get yours here